India's Most Innovative Social Media Campaigns

Digital Mosaic, Vogue Eyewear: In last March, Vogue eyewear was scheduled to launch its new brand ambassador. It took this opportunity to engage with its fans. They created the ‘Guess Who?’ photo mosaic. You have to login through your Facebook or twitter account and make a guess on who is the celebrity wearing Vogue eyewear.As you login, your photo is automatically uploaded on one of the mosaic. Then post your guess using the ‘GuessWhoIsInVogueEyewear’ hash tag. The rewards include- an iphone 5 each week and a meeting with the celebrity ambassador for one winner. There’re other rewards also-for finding out the stars hidden in the mosaic.

Do Right, Tata Capital: This campaign is designed around Tata Capital’s tag line-We do what’s right for you. A dedicated micro site is designed to serve as the central point of the entire campaign. It holds all the content related to the campaign. In addition, the content include the anthem penned by Gulzar-Karein wohi jo ho sahi. There’s a music video featuring Ustad Amzad Ali Khan, Aman and Ayan Ali Khan. Then there’re the thoughts from eminent personalities on doing right. There’re videos featuring children who tell what they mean by doing right. You can upload the video of your kid’s response to five questions on truth, honesty and sharing through their Facebook app. The videos chosen by jury will be awarded a scholarship of 50,000 each.

Read More:

Sahara Chief Subrata Roy Surrenders, Arrested

Switzerland Refuses To Share Information With India On Black Money