How Color of the Logos Define Big Brands

Yellow: This color, which represents sunshine, is a very bright color, hence the ability to grab attention. The major brands using this color in their logos include McDonald’s and Ferrari. Ferrari logo consists of a prancing horse on a yellow background. The yellow in Ferrari logo signifies energy and liveliness. McDonald logo consists of yellow and red colors.The yellow color grabs attention and signifies joy. The red color is known to induce appetite. The color yellow invokes in the viewer feelings such as energy, joy, freshness and warmth.

Pink: Pink is associated with feminine quality and sometimes with exoticism. This color when combined with white denotes tenderness, innocence and youth. Pink when combined with black hints at seduction. The most prominent brand using this color in its logo is the doll manufacturer-Barbie. The Barbie logo has gone through several changes since 1959, but the color remained intact. Barbie doll, which is adored by the young girls, has pink in its logo to symbolize tenderness, innocence and sweetness of its little costumers. The color pink is also associated with breast cancer awareness. This color invokes emotions such as love, warmth, sexuality and sweetness.

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