Get Ready For Hike in Consumer Durables As Rupee Weakens

Shanta Roy Sanjeev, Marketing Head at Haier said that their company has decided to hike the prices on their products by 5 percent with effect from July 2013.

A senior executive from a consumer durables firm said that “The fall in the rupee value was huge, while some might hold on to price increase till the current stocks last, others might look at increases by end of this month. It is just a matter of deciding the quantum and timing of the price hikes,”

Moreover, the air conditioners which are imported to India in large scale are under pressure because of the rupee fall.

Daikin India Managing Director Kanwal Jeet Jawa said, “Every company is under tremendous pressure due to the currency fluctuation. We will take a decision on the price hikes soon.”

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