Where do We Watch Videos more? TV or Computer

By siliconindia   |   Wednesday, 11 January 2012, 01:50 IST
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Bangalore: With the dominance of the internet as the main source of media, 2011 saw a number of TV manufacturing companies such as Sony, Panasonic, and Sharp struggle to remain relevant and wanted. The result was the introduction of the flavors of TV- televisions with the Internet, High Definition and 3D televisions, etc.

Neilsen, the global information, and media and advertising research company, however, shows in its State of the Media report for 2011, that around 115 million homes in the US own one television set at the very least, while 35.9 million households have more than 4 TVs each.

The video veteran has 288 million viewers in the US alone, that include children aged 2 and above who watch traditional TV most of the time (the normal American home watches 32 hours and 47 minutes of TV every week).  Although mobile devices, such as Smart phones are soon catching up with this trend, with around 30 million people using the devices to stream and watch videos, the comparison is minimal when scaled down to a week’s time: people spend around a minute a day watching videos on their phones. Another attention-grabbing fact is that Americans only spend 3 hours and 58 minutes each week watching videos from the internet on their computers. However, this population was huge as 2011 had 143 million people accessing video content on the Internet.

YouTube is the number on online-video destination, receiving around 126 million unique viewers, and Vevo followed, but with a huge difference in numbers: it had only 39.5 million unique viewers in a month. Yahoo, Facebook, and MSN followed in sequence.

To sum up, the original kings still rule their native domains- TV owns the video-watching enterprise, and feature mobiles still rule the mobile market taking up 57 percent according to Neilsen’s report of the mobile year in 2011. The Smartphone is on the rise though, and one must only wait and watch what the future holds.