VoxPop.TV adds $1.5 Million in series B financing
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VoxPop.TV adds $1.5 Million in series B financing
San Francisco: VoxPop.TV, a player in pop culture gaming, has closed a $1.5 million round of financing that will help the company continue to accelerate product and market development of its gaming platform. The series B round of venture capital financing is led by Hearst Interactive Media. Current investor True Ventures, which led VoxPop's series A round of venture financing in May 2007, also participated in this round. VoxPop.TV, founded in 2006 by entrepreneurs Bill Armistead, Mike Derezin, and Michael Hoffman, has become the leading player in pop culture gaming (games around opinions, predictions, and facts related to current events and topics). The company's flexible gaming platform is now used by a large number of top-tier online publishers to rapidly turn their content into compelling games for their audiences and advertisers. "VoxPop offers publishers a first-rate solution to engage audiences and attract advertisers," said Darcy Frisch, vice president of strategic investments at Hearst Interactive Media. "As demand for pop culture content continues to grow and the appeal of casual gaming persists, VoxPop is in a prime position to expand its business." VoxPop-powered games help publishers generate additional revenue, page views and engagement for their sites. The company's client list includes many of the top-tier publishers in the areas of movies, TV, music, sports, celebrities, and fashion.

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