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The Secret to Better Brainstorming
By siliconindia
Fremont: Businesses run on good ideas and they spend millions of dollars on R&D for innovative new products to ops teams probing for time-saving process improvements to the CEO's who are searching for the next growth opportunities. Yet, all senior managers at some point of time experience the pain of pursuing new ideas by way of traditional brainstorming sessions. But, there are some attendees who remains stone-faced throughout the day, others contribute sporadically and a few loudly demonstrate the session with their pet ideas. But, as the session is not structured, little or no momentum builds around any of the idea givers. The following steps will significantly help you improve the odds of success for brainstorming.
Understand the Boundary
Even if you come up with the out-of-the-box ideas, it will go in waste if it does not suit the decision-making policy of your organization. Before putting your brain and time in the ideas which does not fit the policy box of your organization, try to find if such decisions can be implemented in your company or not. You and your executives should therefore start by understanding the real criteria the company will use to make decisions about the resulting ideas.
