TVtrip.com receives $9 Million in series B funding
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New York: TVtrip.com, the travel website where travelers get to check out their hotel on video before they book it, has received $9 million in Series B financing from its original VC investors Balderton Capital, Partech International and new investor AGF Private Equity. The company has the largest database of hotel videos in the world, currently covering more than 3,000 hotels in over 160 destinations. The website attracted 850,000 unique visitors in January alone. "This new round of financing will help us film more hotels and continue expanding in the U.S. and Asia, as well as strengthening the various revenue-generating components of our business model," said Marc Ruff, founder and CEO of TVtrip.com. "We already have 2,000 additional hotels lined up to film this year that will allow us to maintain and increase our lead in this market." TVtrip's primary revenue comes from affiliation, generating income from qualified leads sent to travel partner sites. Secondary revenue sources are advertising and the licensing of its video catalogue. The company recently added an embeddable player allowing partner sites - particularly travel guides and media portals - to access its unique video inventory free of charge. This new service not only provides value-added content but also enables travel partner sites to share TVtrip revenues from generated leads paid by the hotels and travel sites. The video player also includes hotel descriptions, amenities, images, reviews and integrated maps to help users when selecting and booking their hotels worldwide.

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