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Strategies Startups Can Use During Festivals
Bangalore: Festivals are the time when majority of your customers, investors, and even the stock markets are on vacation. So how can you ensure that your business runs smoothly even during the festival season? Here are the strategies you can use to ensure that your startup does a good business even amidst the festivities.
AD Campaigns
Many companies blend with the festival mood and plan their advertisements accordingly. People prefer to go out or watch movies during a festival, which means that the impact of advertisements would be higher during that time. The radio industry expected an increase of over 20 to 30 percent in their ad revenues during the festive season in 2011. Companies tend to advertise heavily during the months of October to December as the promotions during that time are more likely to catch the attention of customers. Companies like Cadbury’s, Pepsi, Coke, Kurkure plan their advertising strategy to gel with the festive spirit. Many companies plan their product launch during the festive season to cash in on the mood. The festival season accounts for 40 to 50 percent of the annual ad spends by the companies. Thus, advertising during the festive season would ensure decent returns for your company. Startups can benefit from this strategy to get more visibility and promote their offerings more aggressively.
