Rural India Internet users to touch 5.4 Million in 2010
Wednesday, 08 September 2010, 19:39 IST   |    3 Comments
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Rural India Internet users to touch 5.4 Million in 2010
New Delhi: The number of active Internet users in rural India will swell to 5.4 million in 2010, a growth of 30 percent from 3.3 million in 2008, according to a research study jointly conducted by the Internet and Mobile Association of India (IAMAI) and the Indian Market Research Bureau (IMRB). Active Internet users are those which have gone online in the last 30 days. The study also reveals that after communications, 67 percent of rural users access music and video over the Internet. About 48 percent of the people claim to have used the Internet for educational research and 42 percent claim they used it for general information search. The report further highlights that about 13 percent of the people use the Internet for knowing more about latest farming techniques and 8 percent of the people use the Internet to find out more about fertilizers and pesticides. "This is an important point to note considering the importance of farming in rural India. If there are Internet-related initiatives with farming as a focus, these could certainly trigger Internet literacy to rise faster," the report added.
Source: PTI
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