Movies Leveraging on Social Media for Promotion

By siliconindia   |   Tuesday, 08 November 2011, 00:37 IST
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Bangalore: Shahrukh Khan's larger than life appeal leaves yet another charismatic mark on the Bollywood industry. His much awaited movie Ra.One is in the spot light all over and it turned the eyeballs of every general human. The movie can be flaunted as the first Hindi film that merges the elegance of Hollywood with Indian sensibilities. Setting its own record, Ra.One is breaching records at almost every level. The sci-fi thriller pulled off victory prior to its release as it tried out almost every medium to bond their fans to the movie.
Ra.One
The official site is the first Bollywood movie site ranks at 3558 in Alexa India rankings among all 5000 most visited sites and turns into India's biggest digital media campaign. With a global ranking of 76,662 the website is definitely the love of any SRK fan. And it's definitely not the end, the Facebook campaign lets user create their own pages based on the first name of their alphabets, like Name Alphabet (dot) one pages. The social media is trying to capture it's users with live streaming, content, quizzes and bounty hunts. These activities will keep the users occupied in a huge way. The users can select community of G.One fans with their G.One Squad on Facebook. Ra.One's official page on Facebook contains playlists and has a direct access to the merchandise store via links. Indiagames developed a social game of budget 4.5crore for Facebook iPad, iPhone and other platforms. It difficult to search for Ra.One's official page on Twiiter as there are so many pages. The official page @RaOneFanClub has crossed over 30,000 followers with just 2500 tweets and it's till date the most for any Bollywood movie. Even the Chammak Challo song trended on Twitter.

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