Mothers hook to internet for shopping for children
By siliconindia   |   Saturday, 22 May 2010, 19:04 IST
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Mothers hook to internet for shopping for children
Singapore: The internet which entered our lives gradually, took over the strings of shopping,knowledge and all other facilities from other sources in a very fast pace.Besides the children, now even the parents are hooked to the internet for various kinds of information. The online activities of the mothers also hinge on the age of their children with expectant women reckoning on sites that allow them to interact with other mothers, while those with older children rely on the web for email and searches. A survey based on 3000 mothers in China, India, Hong Kong, Taiwan, Singapore, Malaysia, Japan and South Korea revealed that the internet serves as a lifeline for the Asian mothers. It has been found that approximately 17hrs per week is spent online by mothers to surf sites like music and video download sites, to social networks, to sites which are designed for children. "Mums have become the one-stop shop for family purchases, and brands need to be aware of this influence," Kenneth Andrew, managing director of Microsoft Advertising Greater Asia Pacific, told reporters. He also said "There is an opportunity for mothers to become an unofficial brand ambassador, as they love to share their views and are very influential," he said. The study, by Microsoft Advertising and Starcom MediaVest Group, demonstrated that mothers ultimately handle the purse-strings in the region, affecting purchasing decisions ranging from household staples to big-ticket items such as cars.

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