Mig33 opens Mobile Platform, raises $8.9 Million

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Bangalore: Mig33 is planning to open mobile platform and raised $8.9 million in a third round of funding. Indonesian telecom entrepreneur Pak Sugiono Wiyono Sugialam and Japan's Gree led the round. The company will use the money to expand its growth as a social entertainment service on mobile phones. Mig33 is making a big bet that such services will be popular not only on smartphones such as the iPhone, but also on old-fashioned feature phones that are selling by the tens of millions in Asia, Africa, Eastern Europe and other developing regions. In these 'mobile first' markets, users are buying cell phones as their primary computing devices. So they use them not only for calls, but also for a variety of services, including social networking, entertainment and games. Mig33 is riding on that trend, Sugiono said. In Indonesia, five percent of users are paying over $2 a month, according to Goh, mostly through virtual gifts and goods. The company is just starting to add games with social features, so revenue could rise when there are more. Although Mig33 doesn't release many more numbers than those given above publicly, the company does have 40 million registered users and 1.1 million daily uniques, giving an idea of how much it could be making. The $8.9 million round was led by an Indonesian telecom entrepreneur, Pak Sugiono Wiyono, and Gree, a Japanese social network. Mig33 has raised over $34 million to date.