LearnVest raises $4.5 Million

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Bangalore: LearnVest, an operator of a personal finance website for women, has raised $4.5 million in Series A funding. Accel Partners led the round, and was joined by seed backers Richmond Management, Rose Tech Ventures and members of Circle Financial Group. LearnVest plans to use the funding to meet the strong demand for its current trusted information and tools, expand on its offerings, and build on the company's recent success. LearnVest is the independent personal finance website targeting the 70 million women who control over 80 percent of all consumer spending in the United States. Through LearnVest.com, LearnVest provides trusted content and tools to help women tackle their finances at each stage of life. These tools include Financial Checklists, a customized Action Plan, a Budgeting Tool, a 20-day Financial Resolution Bootcamp, and carefully vetted recommendations to help users find the financial accounts they need. LearnVest educates subscribers via the "LearnVest Daily," a bite-size email guide of hip lifestyle tips for living on a budget. LearnVest was first conceptualized by Alexa von Tobel in 2006, as she graduated from college. "Personal finance can be daunting, and it is critical for women to have a roadmap for personal financial independence, now more than ever," said Alexa, CEO and Founder of LearnVest. Also, Rahul Chaudhary is the Chief Technology Officer of the company. "We are thrilled to work with Theresia Gouw Ranzetta and Accel Partners, as they are recognized leaders in identifying and building social media platforms and online education companies. Valued support like this allows us to continue to provide women with unparalleled guidance and expertise," said Alexa.