Hyderabad: Want to buy toys for your kids and worried about where to go? Try Kidloo.com, an exclusive online toys store based out of Hyderabad. Kidloo is in the process to fuel $6 million into the business to provide more customer centric services. Prashanth Gowriraju, Founder and CEO, Kidloo.com, noticed the need to bring in change to be addressed in the market quickly.

“Transforming from an online site for kids and mothers to exclusive toy store is an interesting story. Being a father, I once wanted to buy a gift for my kid that would interest him, but was unable to find one. Then came the idea to transform the site to an exclusive toy store where parents can find the appropriate toy for their kids,” says Gowriraju.

 Kidloo is a ten months old online store launched by Horrayy Technologies and has already raised 30 lacs from angel investors. The company plans to set up a flagship kids’ toys destination outlet in Hyderabad by the end of March next year. “We plan to enhance the customer experience with our easy search app ,Toy Finder, where a person can put the price range for the toys, gender of the kids and so on, to find the best options for zeroing on one of the toys,” adds Gowriraju.

The site also has an option to opt for a gift card instead of buying the toy to gift to the kids for the parents who are confused. This provides the kids with a clout to buy toys according to their choice. The kids market in endia is estimated to be around 26,000 crore of which the toys segment alone comprises of Rs5,000 crore. Kidloo currently offers around 5,000 products and with over 100 brands like Fun Skool, Animal Planet, Disney, Hot Wheels and several others.

“We presently are a 12 member team and look forward to expand to more than 30 people by the end of January next year along with increasing the product team, customer support team and toy expert team,” adds Gowriraju. The site has a special section wherein a toy expert acts as an advisory board to help the customer to select the right choice.