Bangalore: India's luxury car market is being showered with new money as thunderous sports car engines announce their presence on roads, reports Reuters.

Italian sports-cars are turning into the country's next rich young things at the main doors of nightclubs. Surrounded by luminous Mercedes Benz sports-cars in one of his four Mumbai showrooms for luxury cars, Mohan Mariwala, Managing Director of Auto Hangar, said, "There is a rush to luxury. Farmers, tiny industrial families, and the younger generation with different value systems...You can't imagine the kind of people who invest in extremely exotic cars today." According to the research, firms and industry analytics say that the global taste and aspiration to drive a $1 billion luxury car is expanding the car market at a rate of 40 percent annually. Daimler AG's Mercedes Benz was the only recognized luxury car maker in India, in the last five years and the poorly maintained Indian roads hardly sighted any sports car on dusty roads. The Mumbai seafront is crowded to catch a glimpse of supercar parades and in a country like India, where 500 million people earn less than $1.25 a day, a Facebook group of luxury cars is excited about photos of Aston Martin Rapide, a car that costs more than $300,600. Andrea Baldi, Southeast Asia and Pacific Sales Manager for Lamborghini, told Reuters, "The new Indian luxury consumer is pursuing a lifestyle where owning exclusive items and owning them first is a clear sign of wealth and power." The financial year ending in March will show a flat growth in overall car sales, as the mainstream firms" fight back with uncertain demand, thanks to increasing interest rates and higher prices, stated India's Auto Industry Association. However, luxury automakers are speeding up to set up new shops. Fiat's Italian brands - Ferrari and Maserati and Britain's Aston Martin inaugurated their showrooms in 2011 in India, in a union with established brands such as Volkswagen AG's Audi and BMW.