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How to Get Free Publicity for Your Startup?
By siliconindia
Santa Clara: After making the bold step of entering into the competitive world of entrepreneurs, you are most likely to face the challenge of spreading the word about your goods or services to potential customers. One of the best way to get it in a very cost-effective way to build a buzz around your startup is getting coverage in the media, may be local, national or global. This can grow your company's credibility, business relationships, user base, revenue and Web traffic. However, if you do not have enough fund to hire a PR firm, then how to get started?
Making buzz through your company's Facebook and Twitter will provide you with enough content to popularize your product, but there are few other methods that can help grab the attention of the media.
Make the Most of Low-Cost Social Media Tools
There are several other social media sites that you can take advantage of other than Facebook and Twitter. These sites can provide you plenty of scope for attracting media where in you can go and post press releases on sites like PRWeb.com, Free Press Release and others. You can also start answering queries from reporters on various sites, as when a writer needs sources for an upcoming story, they post on these sites seeking help from people.
You can even check sites where many publications post their editorial calendars, which preview the kind of story that they will be running on the site.
