How not to Market your Startup
By siliconindia
Fremont: So you have decided to venture onto some idea, got the required resources, and have decided on how to put things into place. You have made a framework on how to advertise your idea to get more customers at your door, but have you given thought on how not to market your startup?
Splashing in a Pool without Water
Ever wonder how it would be to go in for a splash in an empty pool? Same is the case f you create splash pages before the launch of your venture. It is like going around the town inviting everyone for a party, for which you have no food ready. Though you might give cues to customers on what they can expect, but the traffic on a splash page might not materialize to the real hoard that you expect after the launch. A better way to lure the prospective customers is to have a catchy headline, telling them in detail what you intend to provide them with, and collect there mail ids, so that you can be in touch with them even after the launch.