How Can Startups Succeed At Exhibitions

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Fremont: Exhibitions offer a great platform for startups to meet prospective customers and investors alike. With an outburst of startup events, startups have a lot of opportunities to network and reach a broader market. Yet many of them fail to demonstrate their prowess during exhibitions. Here are few of the reasons why startups fail at exhibitions and what can be done to overcome them.

Dull Or Uninspiring Stalls

exhibition stall, dull, uninspiring, first impressionFirst impression is the last impression and this holds true for an exhibition stall also. A stall should be able to capture the attention of the audience, which might be done with video clippings of their products or live demonstrations. With innumerable other startups at the same exhibition, all vying for the customer’s attention, it is upto the company on how to differentiate their stall from the others. Startups can come up with innovative ideas like giving freemiums, or having some on-the-spot competitions, in order to grab the audience’s attention. And once you are able to garner the attention, you have to ensure that you use the chance to the maximum and get more leads. Giving small tokens with the company details embellished on them like pens, caps, table calendars, and others would ensure that the customers remember you and are able to contact you in future. Startups should also ensure that they have sufficient business cards to exchange with the customers who visit the stall.

 



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