Daum sold Lycos to Ybrant Digital in a $36 Million Deal

By siliconindia   |   Tuesday, 17 August 2010, 00:00 IST
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Bangalore: Lycos, a search engine and web portal established in 1994 has a new owner. India-based digital marketing solutions company Ybrant Digital has purchased Lycos from the Korean Internet company Daum for a reported $36 million in a stock purchase agreement. Daum bought Lycos for $95.4 million in cash in August 2004, a fraction of what its then-owner had paid for the site four years earlier. Lycos claims its network , which includes the eponymous search engine but also products and services with familiar names such as Tripod, Angelfire, Gamesville and WhoWhere for social networking, ecommerce, video viewing and sharing, gaming, blogging and website hosting, consistently attracts 12 to 15 million monthly unique visitors in the United States, on average. The company boasts that the network is also a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally.