Daum sold Lycos to Ybrant Digital in a $36 Million Deal
         
    By siliconindia
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     Tuesday, 17 August 2010, 00:00 IST                                                   
                                                                                              
                                                                                          
                                                                                             
    
                                       
               
  
      
  
    
          
Bangalore: Lycos, a search engine and web portal established in 1994 has a new owner. India-based digital marketing solutions company Ybrant Digital  has purchased  Lycos from the Korean Internet company Daum  for a reported $36 million  in a stock purchase agreement.
Daum bought Lycos for $95.4 million in cash in August 2004, a fraction of what its then-owner had paid for the site four years earlier. 
Lycos claims  its network , which includes the eponymous search engine but also products and services with familiar names such as Tripod, Angelfire, Gamesville and WhoWhere for social networking, ecommerce, video viewing and sharing, gaming, blogging and website hosting, consistently attracts 12 to 15 million monthly unique visitors in the United States, on average. 
The company boasts that the network is also a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally.