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Companies with the Best Branding

By SiliconIndia   |    1 Comments
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Fremont: Today's consumer has become more educated about the product and service market. They prefer to avail the best brands of the world for themselves and their loved ones. This has put many of the biggest and most established brands back in the competition to keep their branding alive. Previously, a fantastic 30-second commercial on TV was enough to keep the brand alive, but with the changing world, the colossal TV networks have split into scores of cable channels and mass-market publications have given birth to special interest magazines aimed at smaller groups. In such competitive era, few companies are still alive making their edge in the market with the best branding. Below mentioned are few such companies who have the best branding.

Apple

Companies with the Best Branding


With one of the best branding strategies that focus on emotions, Apple selected to create a brand personality about lifestyle, imagination, innovation, passion, hopes and power-to-the-people through technology. Today, the brand is not just a simple brand, but it is intimate with its customers, it's loved and there is a real sense of community among users of its main product lines. The brand equity and customer franchise that Apple embodies is extremely strong. Throughout Apple's history, revolutionary design has played a key role in its brand building. Brand messages are supported by other aspects of the company's activities as well. The first time visitor to Apple's website is left with an impression distinct to the Apple brand.

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