8 Game Changers Who Brought Riches to Companies

Carolyn Everson, VP- Advertising, Facebook: Facebook relationship with advertising agencies has always been critical. Knowing the kind of potential they hold in advertising and marketing, Facebook decided to bring in Carolyn Everson who was a top advertising executive at Microsoft. Everson has been placed in Madison Avenue a hotspot for advertising agencies where she works with analysts to make the best of advertising campaigns to bag in the big fishes. Ever since her take over as the Vice President of Advertising at Facebook, she has been wooing the biggest brands and top agencies by mending the relationship of the company with advertisers. Prior to Facebook and Microsoft, Everson worked at MTV. While she was trying to make a deal between Microsoft and MTV, impressed with her deal making proficiency, Steve Ballmer welcomed her to join Microsoft. She worked of nine months at Microsoft after which she was approached by Facebook.