Magazine : 
7 Successful Brand Comebacks
Polaroid
At the time when developing a picture took days, the Polaroid one –step could produce the image in few seconds. But when the digital cameras were produced the market for Polaroid disappeared or slowly faded away and in 2007 they had to cease its production and in 2008 they filed for bankruptcy protection. Later in 2010 they came up with a new concept that made Polaroid look like the same old one but this new Polaroid gave pictures instantly and had digital features. So it came back in the market with a bang and earned good profit.
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