7 Companies Who Destroyed Their Competitors


Apple vs. Nokia

In Q4 of 2007, Nokia had more than 50 percent of the worldwide smartphone market share, whereas Research In Motion’s Blackberry had 10.9 percent and Apple at just 5.2 percent. Though Apple had less smartphone market share it was leading the digital music device market consistently.

In the fourth quarter of 2010, Apple iPhone still had a relatively small portion of the market with a 16.1 percent share which is a little over half of that of Nokia’s 28 percent. With a huge sale number and Steve Jobs driving the company, Apple shared 19.1 percent market share within second quarter of 2011, with an annual growth of 141 percent. Nokia came down to the third position after Samsung which had a 15.7 percent of the market share.