Magazine : 
5 Most Popular Brands That Disappeared Over Time
2. Washington Mutual
Washington Mutual was a savings banks company which happened to be America’s largest savings and loan association until its collapse in 2008. Under Kerry Killinger who was the CEO of Washington Mutual, the bank began to acquire smaller financial institutions for much of the next two decades. Later on, the company marked itself in the name of WaMu and came up with ad campaigns that were mostly mocking other brands as elitist and frugal. However, later J.P. Morgan Chase & Co bought the company for a much lesser price.
3. Sony Ericsson
Founded in 2001, Sony Ericsson is a joint venture between Japanese conglomerate Sony and a Swedish telecom company Ericsson. There was no doubt regarding the brand growth within a short period, but with the rise in Android and Apple smartphones, Sony Ericsson was not able to match the consumers with just a cutting-edge camera and music storage capability. In October 2011, Sony bought out Ericsson’s share in the venture.
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