10 Ways for Startups to Attract Customers
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Lead Generation Programs
10 Ways for Startups to Attract Customers
The marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Entrepreneurs should strive to generate quality leads. If the inquirer has the propensity to take the next action towards a purchase, then your lead has a good quality. Before framing a program, understand your goals, objectives and resources and then create a detailed strategy and an accompanying scope document focused on maximizing your company's ROI. A lead can usually be in the form of email addresses and names.