10 Brands to Disappear in 2013

American Airlines

American Airlines is expected to ebb away in 2013 because of its disorganization. It was the leading carrier in the United States for about 30 years, even ongoing through periods when most other carriers went bankrupt. However, it lost its significant advantage of scale when Northwest merged with Delta and Continental merged with United. Within two years, American became a medium-sized carrier. U.S. Airways already has made it clear that it wants to buy American’s assets. When the rumors of a potential buyout started in April, some of American’s largest unions said they backed such a plan as a way to protect jobs. Earlier this month, U.S. Airways CEO Doug Parker publicized his wish to merge the two airlines. With U.S. Airways probably willing to give AMR’s creditors a good deal to get American’s assets, the potential deal received tremendous support from bondholders and analysts. U.S. Airways has much to gain from this transaction, as its position in the carrier market has been eroded by the mergers of Northwest and Delta and the later combination of United and Continental.