Head/ VP/ GM/ National Manager-Sales
at
krishna tv
, Chennai, INDIA
October 2011 – December 2011
Industry: Media/Dotcom/Entertainment
Functional area: Top Management
www.krishna-tv.net
Head/ VP/ GM-BD at SUBHIKSHA TRADING COMPANY PRIVATE LIMITE , Chennai, INDIA
October 2002 – February 2007
Industry: Retailing
Functional area: Top Management
SUBHIKSHA TRADING COMPANY PRIVATE LIMITED
Oct. 2002 - Feb. 2007
ASSISTANT VICE
PRESIDENT, TAMILNADU
Responsible for the overall
management of 300 Subhiksha Super market with revenues Rs. 900
crores and 300 personnel.
Negotiated and acquired 30 retail
sites during my four year period. Developed and implemented all
operating policies and procedures.
Improved profitability of
the division through significant reductions in expenses and
effective marketing strategies and store level training
programs.
Re-organized division and introduced new positions
and concepts to promote empowerment and reduce
overhead.
Improved sales and volumes by 80%
Increased
the Divisions cash flow by 700 crores from Rs.250 crores.
Mktg Mgr at BUSINESS STANDARD LIMITED , Chennai, INDIA
July 2000 – September 2002
Industry: Media/Dotcom/Entertainment
Functional area: Marketing / Advertising / MR / PR
BUSINESS STANDARD LIMITED
July 2000 - Sep. 2002
REGIONAL MANAGER,
SOUTH
Circulation & Marketing
Managed Sales Operation
in 4-State area with sales team of 24.
Managed Rs.10 Crores
Sales, Marketing and Support Operation in Southern
Region.
Responsible for all Business Activities including P
& L financial Reporting Logistic and Personnel
Development.
Developed regional strategies involving
promotional spending and Merchandising activities that exceeded
profit objective of 15 %.
Secured new Customers through Cold
Calling Business analysis and demonstration of Products and
Support Benefits resulting in 45% sales increase in the region
leading to team success.
Negotiated exclusive agreement with
3 Star Hotels overcoming competition from economic Times.
Sidelined the Competitors in all leading 5 Star Hotels.
Branch Mgr/ Regional Mgr at KOTHARI PRODUCTS LIMITED , Chennai, INDIA
February 1999 – June 2000
Industry: FMCG/Foods/Beverage
Functional area: Sales / BD
KOTHARI PRODUCTS LIMITED
Feb. 1999 - Jun. 2000
(Pan Parag, Rotomac).
AREA SALES MANAGER - TAMILNADU &
KERALA
Directed a young sales team of 30, end objectives
being increasing productivity
and market penetrations.
Generated over
Rs.180 Crores per year in sales by managing Customer
relationships and Increasing shelf space and Promotional
Effort.
Increased sales volume by 30% through revamped
distribution network and market expansion.
Branch Mgr at TTK HEALTH CARE LIMITED , Chennai, INDIA
March 1996 – January 1999
Industry: FMCG/Foods/Beverage
Functional area: Sales / BD
TTK HEALTH CARE LIMITED
Mar. 1996 - Jan. 1999
(Consumer Products
Division)
(Kohinoor, Durex and Fiesta Condoms, Wood Words
Gripe Water, Big boss, etc...)
AREA SALES MANAGER,
TAMILNADU
Directed the sales team of 25 and 5 sales
supervisors with average age of 45 years.
Opened 24 New
accounts within one Year, increasing revenue by over 6
lakhs.
Exceeded Goals in each period significantly
increasing overall sales over prior Year by
25%
Increased the width and Depth of Distribution from 4600
outlets to 9,500 outlets in Tamil Nadu, Resulting in overall
increase in Market Shares.
Grew Business base of Existing
Customers through the Development of Strategically targeted line
Extensions. Resulting in 25% Sales over Competitors.