Hokey Pokey Ice creams Procures Pre Series Funding


Bangalore: Mumbai based chain of ice cream parlours, Hokey Pokey ice creams has received pre-series A funding from Shripad Nadkarni, Apurva Salarpuria which was led by Peter Rajsingh, a partner at New York-based Castellar Partners and Professor at New York University, reports Livemint.

Hokey Pokey was founded and incorporated by Rohan Mirchandani, Chef Ganesh K., Milap Shah, and Uday Thakker and is held and owned by Drums Food International Pvt. Ltd. The company intends to use the procured funds to scale up its operations and also to launch the company’s FMCG strategy.

Hokey Pokey is one of the first parlours in the country to introduce the concept of mixing ice creams on a cold stone slab which gives the customer the freedom to choose and create their own ice creams. It has around 20 outlets in Mumbai and plans to have over 50 outlets by the end of 2013.

Apart from serving Mumbai the company plans to also introduce the same concept in Tier 2 and Tier 3 cities and also intends to tap the premium ice cream market by servicing homes in the metropolitan areas.

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