No Child's Play: Online Bullying A Growing Worry

"This eventually had a lot of negative impact on the psychology of the kid who failed," he said.

Mentioning the measures they were taking, Chopra said the first was spreading awareness about the issue among the people.

"We have gone to various schools to spread this awareness and also attended parents-teachers meetings to make them aware of the behavioural changes of the kids. 84 percent of parents in India did not feel that their child was being bullied online," he said.

According to a recent study by the industry body, ASSOCHAM, despite the government's strict norms to prohibit children under 13 from joining social networking site, nearly 73 percent of children,

aged 8-13, in Tier-I and II cities are using Facebook and other social networking sites, which can lead to negative outcomes such as cyber bullying and online sexual abuse.

Chopra noted that many children use their parents' mobile phones and laptops to access Internet.

According to McAfee's Tweens & Technology Report 2013 Indian tweens (kids aged between 8 to 12 years) are using between three to four devices that can be internet enabled. Around 53 percent of online tweens are online daily between one to three hours.

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