Audi Launches A3 Sedan, Price Starting At Rs 22.95 Lakh

In 2013, Audi sold 10,002 units in India, becoming the first luxury car maker to cross the 10,000-unit milestone and stay as the number one ahead of German rivals Mercedes (9,003 units) and BMW (7,327 units).

In India, the luxury car market has seen the likes of hatchbacks A Class and B Class from Mercedes and 1 Series from BMW that has improved the affordability range with prices starting just above Rs 20 lakh.

Betting big on the A3, Audi India has already started local production of the model from VW group firm Skoda's Aurangabad plant.

The A3 is the first model from the Audi stable to be locally produced before being launched in India. Other models, such as sedans A6 and A4; SUVs Q5, Q7 and Q3 which are locally produced now were imported as completely built units (CBUs) at the time of launch.

King said the local production of the Audi A3 Sedan in India is continuation of the company's growth strategy and consistent focus on the Indian market.

When asked if this strategy would be continued with other future products, he said: "That's something we will consider as we expand our product portfolio here in India."

The annual capacity at the plant for all Audi models is more than 14,000 units in a one-shift operation.

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