Aalishan Pakistan Big Hit; Pak Designers Demand Friendly Rules


"I've sold about 80 percent of my stock despite the fact that most of the people asked for discount," she said.

India is a "huge market", said designer Adnan Pardesy. He received queries from boutique owners and wholesalers and is confident that "these contacts and meetings will materialise into business".

"They love our cotton for sure and that is something which is not happening locally for them," he added.

FPC member Huma Adnan, however, believes the "business of fashion is incomplete without trade".

"We want the two governments to start trade between the countries. The way people felt for us and our collections was very heartening. My jewellery is all sold out and people wanted more.

"I got enquiries from a buyer who buys for Europe and the U.S. and she will be contacting me for my accessories, which she said is the future," she said.

It's not easy to do business in India because the rules, the visitors felt, are not friendly.

"Coming to India is tough for us and we have to face a lot of processes. Getting Indian visa for a Pakistani is tough. Government organisations need to get involved more: like TDAP has provided us this platform," Wardha Saleem, CEO, FPC, told IANS.

"Such platforms help to build ties between designers and retailers in India for business," she added.

Adnan would love to open a store in India, but the rules have discouraged her.

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Source: IANS