To Support Market Share, Maruti Offers Budget Auto Models

BANGALORE: Maruti Suzuki India Ltd, which has an iron grip on the auto showcase in India, is attempting to get rid of the financial backing auto producer tag by offering its more extravagant models through a different system as purchasers.  Even newcomers, pick progressively for bigger autos, reports Livemint.

As part of its endeavor to support its market share in the premium-auto classification, Maruti Suzuki in a meeting recently chose to offer its autos through two different showcasing systems.

According to Abdul Majeed, auto practice leader and partner, PricewaterhouseCoopers India, “They have been trying to shed the tag of a small-car maker and I think it is a step in the right direction,” reports LiveMint.

“They have to invest a lot of time and attention in offering a very personalized attention to every customer. To put it simply, they will have to understand the difference between selling a Maruti car and a BMW,” added Majeed.

As per the new arrangement, where Maruti DZire compact sedan and less expensive models will be under the current Maruti Suzuki system, premium cars, for example, the Ciaz, S-Cross SUV, and a yet to be presented minimal SUV will be sold through another system, called Nexa.

According to a data compiled by Society of Indian Automobile Manufacturers, the market share of the overall industry of small cars, for example, Maruti Suzuki's Alto and WagonR; Hyundai's Eon and General Motors India Pvt. Ltd's Chevrolet Spark has contracted. The offer of little autos estimated between 2.66 lakh and 5 lakh reduced to 20 percent of 2.5 million traveler vehicles in the year finished 31 March from 27 percent in 2010-11.

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