Mercedes Benz Aims Double-Digit Growth in Indian Market This Year

Bangalore: Betting big on the Indian automobile market, German luxury car maker Mercedes Benz is aiming for a double digit growth this year.

The company sold 7,138 units last year, Mercedes Benz India Director (Sales and Network development) Boris Fitz said.

“...despite the current glitch in the market, we are aiming to register a double digit growth this year...,” Fitz told PTI here, after launching the latest ‘A Class’ from Mercedes-Benz stable.

During the first quarter of this calendar year, the company sold 2,009 units, he said. However, he declined to reveal the number of units that Mercedes Benz has planned to sell in India.

Stating that Mercedes Benz was “bullish” about the Indian market, he said the company was investing 250 crore towards capacity expansion plans at its Pune plant. The company is doubling capacity from 10,000 units per year at present to 20,000 units per year.

“From the current two per cent, we believe the luxury car market share would increase to four per cent of total passenger car market by 2020...”, he said.

On dealership expansion plans, Fitz said the company currently has 57 outlets in 32 cities and is planning to expand its network.

“This year, we have inaugurated (outlets) in New Delhi, NCR, Mumbai, Bangalore, Baroda, Calicut. We are opening one in Gujarat,” an official said.

A majority of the company’s sales come from five major cities — Delhi, Mumbai, Kolkata, Bangalore and Chennai, he said.

“Chennai is an important automobile hub and a key market for us and we are glad to see a steady growth in the demand for Mercedes-Benz cars here over the years,” Fitz said.

The diesel A 180CDI Style that was launched today will be available in Chennai at an introductory price of 24 lakh (ex-showroom) while the petrol A180 Sport variant would cost 24.75 lakh.

Also Read:

10 Best Passenger Cars In India

Cars Offering Most and Least Joyful Rides