Delhi World Book Fair To Get Bigger In 2016

NEW DELHI: The aggressive and smart marketing and communication strategies of the organisers of the Delhi World Book Fair 2015 have managed to hit the bull’s eye when it comes to footfalls, but the team is already “thinking big” for the next edition where China will be the guest country at this annual business-to-business event.

“You know when the country is China, everything has to be big. They like going big, so wait for the next year when everything will be big,” Kumar Samresh, public relations officer of the National Book Trust, told IANS.

The NBT in association with the India Trade Promotion Organisation organises this fair at Pragati Maidan. This year Singapore is the guest country and South Korea is the focus country.

Without revealing many details, Samresh told IANS that this year the organising team was extremely aggressive to increase “visibility” of the fair.

Read Also:

Meditation Helps Improve Sleep Quality, Lifestyle

Scientists Develop Molecule To Treat Inflammatory Diseases