Virat Kohli Named Sixth Most Marketable Athlete In World

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)
2. Neymar (Football)
3. Jordan Spieth (Golf)
4. Missy Franklin (Swimming)
5. Lewis Hamilton (F1)
6. Virat Kohli (Cricket)
7. Stephen Curry (Basketball)
8. Kei Nishikori (Tennis)
9. Katarina Johnson-Thompson (Athletics)
10. Usain Bolt (Athletics)
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