Magazine : 
Modi, Rahul, Kejriwal Have Varied Styles
NEW DELHI: They are the lead campaigners of parties contesting over 400 Lok Sabha seats and are slugging it out in the heat and dust of elections. Narendra Modi, Rahul Gandhi and Arvind Kejriwal have campaign styles driven by their different persona and vision for the country and seek to connect in their own way with the masses. Modi (63) and Gandhi (43) also represent a generationtional change in their parties. Kejriwal, 45, is the new and spirited challenger, keen to change the established political order. Modi is the prime ministerial candidate of the Bharatiya Janata Party. Gandhi is leading the campaign of the Congress and Kejriwal is the main campainger of the Aam Aadmi Party.
Modi has embarked on a planned and well-publicisied campaign and is expected to some 185 "Bharat Vijay" rallies before campaigning for the Lok Sabha polls ends next month. Modi has garnered so much media attention that BJP's national campaign effectively centers around him. Congress sources said Rahul Gandhi is expected to address about 80 more rallies over the next month. Congress president Sonia Gandhi is also slated to address rallies across states. Kejriwal, who is pitted against Modi in Varanasi, has been reaching out to peole through road shows and rallies in different states. AAP sources said that Kejriwal will focus on Varnasi in the coming days.
Modi likes to engage with the audience during his speeches and laces his remarks with sarcasm. He poses questions and then seeks replies from the gathering. Modi raises local issues to build enthusiasm among people, some of whom resort to sloagneering in his favour. Unsparing in his attacks, Modi almost ritualistically takes digs at the Nehru-Gandhi family. A natural speaker who appears at ease, Modi delivers his punches hard. He speaks at an easy pace and tries to use expressions that can create headlines. In his rallies in Haryana and Rajasthan, Modi made jibes at Congress over the alleged land deals of Sonia Gandhi's son-in-law Robert Vadra . He refers to Rahul Gandhi as "shehzada (prince) and to the Congress as the "sultanate (Mughal kingdom)". Modi uses Hindi adages to sharpen his attack and speaks on an array of issues including price rise, defence, women's security and education. Modi has sought to identify himself with the the expectations of aspiring classes and presents himself as a strong alternative to the perceived discontent among people with the Congress-led United Progressive Alliance government on issues of price rise, corruption and "policy paralysis."
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