TripAdvisor Reveals 2014 Travel Roundup & Trends Forecast For 2015

BENGALURU: TripAdvisor the world’s largest travel site, revealed its annual travel round-up for 2014 and trends forecast for the coming year.   

Summing up the year Nikhil Ganju, Country Manager, TripAdvisor India said “Travel sentiment rebounded in a fairly robust manner in 2014 with Indian travellers indicating an upping in their travel spends by 15 percent, despite the fact that only 14 percent of them felt more confident about the economy. What’s most exciting is the huge opportunity that mobile booking represents with a significant portion of travellers both globally and in India already using their smartphones to find things to do and search for hotels whilst they are travelling. It is only a matter of time before mobile bookings overtake bookings through other devices, as is happening in the wider e-commerce space.”

“The overall market outlook looks particularly promising and poised for a strong uptick from here onwards – with the online population of India growing to more than 250 million, with more than 180 million on mobile internet, and more than 100 million active social media users, this intersection of online, social and mobile, provides the perfect recipe for TripAdvisor to really start influencing Indian travel planning and booking in a big way” he added.
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