Finding Fanny Associates With Goa Tourism As Destination Partner

BANGALORE:  Goa Tourism is roped in as the destination partner for the English- Hindi satirical Bollywood movie Finding Fanny scheduled to be released soon. With the movie plot surrounded by 5 dysfunctional and contrasting characters set in a village of Goa, the State’s tourism body was chosen to be the perfect destination partner keeping in mind Goa is the world’s only tourist destination that has the maximum contrasts in the smallest geographical space.

Honorable Minister for Tourism, Dilip Parulekar said, “Goa being just 3702 sq.km in size, offers many contrasting experiences in the space of an hour which no other destination in the world can offer in such a small space. Goa Tourism was looking for a perfect partner to launch this new brand positioning and we found the perfect match in Finding Fanny where there are five contrasting characters looking for Fanny in the land of contrasts!”

Goa Tourism has recently undergone a brand make over to encapsulate the State’s contrasting rich tangible heritage which is in the form of forts, temples, churches, natural beauty and even richer intangible heritage in the various forms of dances, music, traditions and culture.

The State’s new identity is an Ambigram that appears the same from either side and in this case, captures the contrasts within the same geographical space. The other unique feature being a dynamic logo, making Goa the third place in the world to use dynamic logos. The colors of the logo will change based on seasonality and focus of the state.

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