Roald Dahl's 'Charlie And The Chocolate Factory' Turns 50

Five winners each of the 'Whipple-scrumptious Roald Dahl inspired London Holiday Contest' would be able to take their child on a 'Charlie and the Chocolate Factory tour' to London. The winners will get to watch the 'Charlie and the Chocolate Factory' musical in London's West End, visit The Roald Dahl Museum and Story Centre and take a trip around the London offices of Roald Dahl's UK publisher Puffin.

"Roald Dahl is one of the most read and cherished authors of children's fiction. Even today his interesting works fascinate children just like 'Charlie and the Chocolate Factory' that continues to be one of the most popular children's book on our website," says Samir Kumar, director (Category Management) at Amazon India.

"The Roald Dahl inspired contest is the perfect way to celebrate the 50th anniversary of this fabulous book and delight young fans of Charlie, Willy Wonka and his chocolate factory," he says.

"We are absolutely thrilled to run the Roald Dahl-inspired contest with Amazon India which will give five kids and their parents the chance to win a dream trip to London," says Hemali Sodhi, publisher (Children) at Penguin Random House India.

"Charlie and the Chocolate Factory is all about imagination, travel and making your dreams come true and we are delighted to celebrate the 50th anniversary of this beloved classic in this very special way," she says.

Dahl, regarded as one of the most successful and well known of all children's writers, was born in 1916 in Wales of Norwegian parents. Educated in England Dahl started work for the Shell Oil

Company in Africa. He began writing after a "monumental bash on the head," sustained as an RAF pilot during World War II. He died in 1990 at the age of seventy-four

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