Korean Pop Music Finds Growing Following in India

"We liked their dancing style and their music was also quite refreshing," said Sihoo.

Along with singing and dancing, presentation is equally important for the boys, who are in their early 20s and brimming with energy and enthusiasm. They ensure that they give a personal touch to their attire before performing.

"Our stylist comes up with a concept and within that boundary we discuss and try to find our own style," said J. Heart, who was dressed in a deep blue suit and a crisp white shirt. That music knows no boundary was a fact that resonated when they arrived here for their performance and were greeted by excited Indian fans dressed in t-shirts with their photographs on them.

The rise of participation in the fest from mere 37 entries in 2012 to 130 for the third edition this year proves that there is no slowing down when it comes to fan base for the K-POP genre.

The boys only have encouraging words to share with their fans in India.

"Never give up. If you follow what you like, success will be guaranteed. We were touched to see Indian contestants singing and dancing to Korean numbers," said Sihoo.

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