The 10 Most World-Changing Ads

1916 IWANT YOU: The date 1916 is a nightmare for all people post the event because of the horrible events of World War I.

During this period, the American youngsters were motivated by Uncle Sam. Now Uncle Sam was a cartoon character sketched by James Montgomery Flaggs, with the tag line ‘I Want You’. This sketch became so popular that it was used during wartime.

The Library of Congress is reported to have over four million copies. President Franklin D. Roosevelt is believed to have brought it back from World War II and was met by the creator James M. Flaggs with a copy of his own.

1947 Diamonds Are Forever: The De Beers Diamond Company had a good business until the great depression hit the United States and the precious stones associated with the rich was seeing a huge decline in sales. So they approached ad agency N.W Ayer, to come up with a solution to this problem and also a way to attract the average American. So basically make diamond available for all.

Hence Frances Gerety, an Ad Agent with Ayer, suggested a simple slogan ‘Diamonds Are Forever’ which didn’t impress De Beers but they used it in their campaign anyway. Surprisingly the slogan clicked and De Beers’s market shot to the roof as people associated diamonds as a way of showcasing eternal, everlasting love. This advertisement has been named as the ‘best slogan of the 20^th century’.

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