Tata Sky Unveils Plans For 4K Set Top Box

 On this occasion, Vikram Mehra, Chief Commercial Officer at Tata Sky explained, “Being the market leader, we are always at the forefront of technology and have worked on delivering word class TV viewing experience. In today’s day and age, following global trends is not enough, we try to leapfrog them. Launch of 4k UHD STBs next year is another example of the same. 4K is the future for our subscribers and we are very happy to bring this preview to India for the first time together with Sony Six, showcasing the world’s biggest sporting festival.”

 Regarding this association, Prasana Krishnan, Executive VP and Business Head Sony SIX, said “We are thrilled to associate with Tata Sky and Sony Electronics in demonstrating for the first time in India how 4k feed can completely take sports broadcasting to the next level and there is no better way to do it than with the world biggest sporting extravaganza 2014 FIFA World Cup BRAZIL on Sony SIX. I am confident that this enhanced viewing experience will appeal to our sports loving consumers in India and 4k will mark the beginning of the next generation of high quality broadcasting in the country.”

Ready or not, 4K is coming!
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