Nielsen Launches Report On Asian American Music Behavior And Insights

Key highlights and insights from the report include:

Asian Americans spend an average of $112 per year on music, about $7 more than the total market average, and $19 on CDs, about $6 more than the total market average.

Asian Americans believe in the gift of sharing music with others, buying $20 worth of music gift cards per year, double the rate of the average consumer.

When it comes to streaming music, Asian Americans tend to use services specific to their native languages, as well as mainstream sources.

81 percent of Asian Americans have smartphones compared to 70 percent of the total market.

54 percent of Asian American smartphone users listen to music on their phones.

Asian American musical preferences tend to mirror the total market, with 23 percent citing Pop/Top 40 as their favorite genre, followed by Hip-Hop, R&B, Rock Alternative and Country, respectively.

To learn more about Nielsen’s insights on the Asian American consumer or to download the report, visit www.nielsen.com/asians.
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