From Necessity to Luxury: The Transition of Indian e-Commerce

Pregnancy, birth & early childhood
Keyplayers: FirstCry, Baby Oye, Hoopos, Hopscotch

The economic value of baby products in a country where 27million babies get birth every year is INR 15-25 billion. The e-commerce industry has taken over INR 100-120 crore of this with only three giant game players. The growth rate of this sector is 17percent as tech friendly young parents opt for online purchase of diapers, lotions, baby foods, baby accessories, clothes and maternity needs as well. FirstCry made debut in this sector and now has Hoopos and OyeBaby, as major competitors.

Education, learning and skilling
Keyplayers: Vedantu, Edtech, CultureAlley, Minglebox, Meritnation, Caclunindia

Digital education has spread among Indian students with the widespread use of laptops, computers and tablets. These websites do not offer formal structured education but are sketching a new angle to online tutoring, entrance exam preparations and certified courses in the education domain. While Bengaluru based Simplilearn aims in generating resourceful content, Learnsocial offers blended classes. India witnessed a 55pct rise in adoption of online education as Snapdeal and Flipkart to introduced their self designed electronic academic courses.

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