e-Tailer Giant Amazon To Set Its Foot In Fashion Industry

BANGALORE: The e-commerce big fish, Amazon, sways the technology by making into the mushrooming lifestyle section. Amazon is all organized to set a standard in the fashion industry with its own fashion brand, reports The Economic Times.

India’s e-commerce would be red hot where the fashion brands will hit the stores before anywhere in the globe. The e-commerce giant is advancing to test the waters of fashion fad.

Amazon is in process for creating a personal label by hiring a team. The company is thus interviewing people from online fashion biggies like Myntra and Jabong. Amazon is presently looking for experienced business head to take a lead onboard.

Amazon has already placed itself amongst the leading brands in the largest yet difficult markets. The greatest obstacle would be standing against Myntra and Jabong who are swaying over the fashion industry markets.

Retailers receive greater profit margins by devising personal brands avoiding brad equity outgo thereby shelling out less for promotion. "Private labels tend to be great differentiators for retailers and they can plug the gaps on what companies otherwise provides and what consumers are looking for.", said Nitin Chhabra, CEO at e-commerce consultancy firm Ace Turtle.

Amazon had also posted a job advertisement on a social media site for the designation of a business head for its private label.

Jeff Bezos, CEO at Amazon expressed his excitement on revamping India’s fashion industry with the company’s new venture. "I think that some of the things we're doing with small and medium businesses actually probably applies everywhere," he added.

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