Average Spend By Online Shoppers In India To Rise 67 Percent In 2015: Study

Computer and consumer electronics, along with apparel and accessories, account for the bulk of India’s retail e-commerce sales. These will contribute 42 percent of the total retail e-commerce sales in 2015 from the current level of 39 percent, said the study.

India’s travel and tourism are second fastest growing travel and tourism industry in the world. Nearly 75 percent of total travel related business has migrated to e-commerce.

With nearly one-third of Internet users already making purchases online, the e-commerce growth will rely more on increased spending from existing buyers than first-time online buyers, it said.

Other factors contributing to the growth of e-commerce include aggressive merchandising and discounting from flash sales and daily deals, more online loyalty programmes and increasing popularity of smartphones and tablet computers among consumers, the study added.

The industry is expected to spend an additional $500 million (roughly 3,181 crores) to $1 billion (roughly 6,362 crores) on logistics functions, leading to a cumulative spend of $950 million (roughly 6,044 crores) to $1.9 billion (roughly 12,089. crores) till 2017-20, it said.

Currently, over 25,000 people are employed in e-retailing warehousing and logistics. It is estimated that there will be an additional employment of close to 1,00,000 people in these two functions alone by 2017-20, the study said.

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