Xiaomi's Rise To Top: Crafty Maneuver Unvieled

BANGALORE: The Chinese company Xiaomi has started on its way to world market domination and since its release in Indian market Xiaomi has sold over 1million sets which is nonetheless a feat for a new company.

 Although well known globally, to hit off in the first year requires some careful planning and perfect implementation, for what we know we can envision it to commercial brought up. But for a shock the company has invested only minor amounts for advertising and only relying on social websites to dot the work. So what are the company’s tactics behind getting established and selling out phones at a lower price compared to others reports, Tech2.

Attaining the 3^rd place as the leading mobile vendors and dethroning Samsung in China is all due to its product sustenance. A look at the companies market statistics reveal that their mobiles have a better sale graph compared to the other phones with same specifications. The sole credit can be pointed out to its low price. Also much publicity is also not needed as the products and the user experience is the one to speak out without just publicizing openly by owning the hoardings.

But how can a company supply the same specs and sell it at low price? This is how they do it in words of Hugo Barra Xiaomi face in India; Xiaomi makes a release of a model and keeps it in market for 18-24 months in parallel releasing another model.

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