Join Hands to Build a Smarter India: Sign in | Join now
News

The Biggest Rebranding Flops

By SiliconIndia  |   Tuesday, 30 October 2012, 04:45 Hrs
38
29
54
11
Print Email


Bangalore: Rebranding sometimes turns dreary regardless of the best efforts of the biggest and most luxurious marketing firms. The company sometimes fails to identify the needs of its customers or they fail in an attempt to fix a problem that didn't exist. Some of these companies rebranded their rebranding and found success while others, paid a price for this change. History shows that large-scale rebranding efforts come with mixed results. Some advertisements turned viral on television. But all efforts put behind rebranding are worth the money spent behind it. Here are some of the largest rebranding flops in history.



New Coke
In 1985, when Coca-Cola changed the formula for its well-known Coke brand, the public retorted as if the company had wrecked a symbol of America. In around 3three months Coca-Cola pulled out a new formula, which was rebranded as Coke Classic. According to many experts, the main reason why Coca-Cola failed was because they ignored the most important question of reengineering their formula.



Experts on SiliconIndia
Zafar  Ahmad
IT Project Manager
Infogain
Prakash  Kumar
Director IT
Delta Electronics In
Aakash  Mulchandani
Sr. Engg
Qualcomm
Siddharth  Sharma
Assistant Manager
Manipal
Guruprasad  Hegde
Founder and CEO
RealGuruu
Suresh  Avantsa
Founder
hubVirt Software
Chayan  Bhattacharjee
HR-Manager
TBG
Manoj Chandraprakash Powar
Managing Partner
Fountainhead
Sign Up for DailyDose and Read the Day's Highlights
Write your comment now
 
SiliconIndia About Us   |   Contact Us   |   Help   |   Community rules   |   Advertise with us   |   Sitemap   |  
News:       Technology   |   Enterprise   |   Gadgets   |   Startups   |   Finance   |   Business   |   Career   |   Magazine  |   Newsletter   |   News archive  
Cities:        CEO   |     Startup   |   Mobile   |   CIO   |   Women   |   BI   |   HR   |   SME   |   Cloud   |   Marketing   |   QA   |   Java   |   Web Developer  
Community:      Members   |   Blogs   |   Indian Entrepreneurs   |   Gyan   |   Advice   |   Community   |   Find   |   Events   |   CXO Insights  
Job Board:      Jobs   |   Freshers   |   Companies   |   HR Speak   |   Forum  
Online Courses:   Web Developer   |   Java Developer   |   CCNA Training   |   SEO   |   SAS   |   SQL Server 2005   |   J2EE
Education:   MBA   |   MCA   |   Engineering   |   Training Institute
Life:          Real Estate   |   Travel   |   Finance   |   Gadgets   |   Movie Reviews   |    Jokes  
Send your feedback and help us continue to improve SiliconIndia
© 2014 InfoConnect Web Technologies India Pvt Ltd. all rights reserved