NEW DELHI: Tata Communications and satellite and teleport services provider Nilesat today announced a partnership to enable robust media delivery and end-user viewing experience across Middle East and North Africa (MENA) region.
"The partnership allows both parties to leverage infrastructure to ensure optimal regional media delivery over IP and enhance regional connectivity with broadcasters across the globe to serve MENA broadcaster needs...," a Tata Communications statement said.
Leveraging Tata Communications' video connect service, Nilesat will be able to better connect with global broadcasters for its MENA up-linking to reach local subscribers. Equally, Tata Communications will leverage Nilesat's infrastructure and coverage area.
"With increasing consumer demand for high definition and real time broadcast, media providers need the ability to seamlessly extend any existing video networks to continue to enhance viewing experiences while optimising costs," Brian Morris, Vice President and General Manager of Global Media & Entertainment Services, Tata Communications said.
"We are keen to work closely with Nilesat in its bid to have a cost-effective and reliable hybrid solution for media delivery that users across the MENA region can enjoy," he added.
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