New Startups Thrive As e-Commerce Expands On Mobile Devices

BANGALORE: Every time Jafer Khan, a 22-year-old student in Chennai runs out of money for mobile data he unknowingly sends two cents worth to the largest ecommerce in the country. In turn he makes fast money by simply filling up surveys for which mobile application introductions failed to grad his attention as well as reviewing latest app features, reports ET.

Although these mobile apps seem like they are helping people like Khan, THE mobile strategies of online marketplaces reap the benefits more than anyone else as tech startups obtain a number of services that includes Big Data-driven push notifications and  feedback on demand which prompts cart-abandoning consumers to finish their purchase.

 Over half  a dozen ventures come to the surface with the estimated Rs 94,500-crore ($15 billion)while Indian ecommerce industry make the most of its bids to accelerate transactions on mobile phones and bring down  app uninstalls and at the same time prompting consumerism  as small screen become an important portal for online shopping. 

Airloyal a customer engagement for e-retailers has around 70 lakh users that helps ShopClues hold on to more of its app users. Raja Hussain, founder and CEO of Airloyal which has gained Rs 30 crore in revenue during the first year of business said "By running interesting surveys about a retention campaign, we were able to help increase their usual retention by over 50 per cent."  Many such startups like Yepme, BigBasket and Paytm are finding purchase from Flipkart to encourage mobile app users to buy as often as they can.

Moengage, a company that leverages Big Data to acquire customer information from social media to build distinct user profiles for specific enquiries to change abandonments into purchases. Snapdeal  is ready to work alongside any service provider that can bring up app downloads through contextually related placements cited Anirudh Kumar, assistant vice president-online.

AppVirality that works alongside   with Yatra, Quickr, MakeMyTrip, builds plugin software for challenges which involve expanding the word on an app. Laxman Papineni, founder and CEO of the company said

"The new normal is to get your 5-10 million user base to do the job of spreading the message to complement digital advertising”.

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